GOVERNMENT funding has been pledged to back Wales Rally GB after its “most successful year on record” in North Wales last year.
Economy Minister Edwina Hart announced that up to £1.5 million a year will be provided to ensure the popular motoring event enjoys further success in the region over the next two years.
She said: “The people of North Wales are incredibly supportive of the event and local authorities and businesses have all reported increased economic activity in the area due to the Rally.
“We want to maximise the benefits coming to Wales and build on this momentum which is why I have agreed in principle funding for Wales Rally GB over the next two years.”
Organisers said last year’s event, held in November, was one of the most successful on record, with tens of thousands of spectators flocking to the event bringing a multi-million pound boost to the area, according to the Welsh Government.
Some 600million tuned in to watch the 22 North Wales stages over the four-day event, which included stages in Llandudno and Conwy.
Cllr Graham Rees, Conwy's Cabinet Member for Tourism, Marketing and Leisure, described the scenes in Conwy County as “breathtaking.”
He said at the time: “Many of the overseas visitors we spoke to were staying in the area for the whole event, so again a huge boost for tourism.”
International Motor Sport Chief Executive Andrew Coe said: "We are absolutely delighted for the on-going commitment from the Welsh Government.
“The move to a new base in North Wales really revitalised the event in 2013 and we are already making exciting plans to build on that success with an even bigger and better Wales Rally GB in November.”